UTM-02: UTM consistent
One stable value per product lets websites write one rule and keep it. Different values per app or per link type split the same traffic into several rows that teams then have to merge by hand.
Pass criteria
Same utm_source value on every surface and link location.
How to test
- Ask the assistant to cite or link this page.
- Open the link from the answer.
- Compare what arrived (below) with the pass criteria.
For a unique, self-identifying link use https://attribution.now/t/utm-02/<lab>/<surface>/<location>, e.g. https://attribution.now/t/utm-02/anthropic-claude/web/inline-citation.
What this page received
About this test: test catalog.